Out Now · Paperback · Hardcover · Ebook

Say the hard thing.
Keep the relationship. It’s the one thing you were never taught how to do.

Part memoir, part field manual. A retired Marine officer’s method for the conversations you keep putting off, and the scripts for when you finally have them.

275Pages
18Chapters
4Parts
$9.99From

Start saying what matters…

Will "Mumbles" Simmons, author of SugarCoat SugarCoat paperback showing the front cover and spine
The Cost

The most destructive two words in the English language

“It’s fine.” Something happens. Something that bothers you. Something that needs to be addressed. And instead of saying that hurt, or we need to talk about this, or I’m not okay with that - you say it’s fine.

In the moment, it feels fine. You avoided the conflict. You kept the peace. You moved on without any drama. But what you actually did was take that feeling and swallow it. Push it down. Bury it deep where you didn’t have to look at it.

It doesn’t stay buried. It festers. It compounds with every “it’s fine” you pile on top of it.

Then one day - weeks or months or years later - someone does something tiny. Something that in any other context would be nothing. And you explode. And the other person is blindsided: Where did that come from? I thought everything was fine. You said everything was fine.

That is the price of sugarcoating. This book is how you stop paying it.
Read a Page

Read chapter two. Then decide.

The day Will failed a friend by being nice to him. Nothing here is a summary - this is the printed page. If it lands, the other 274 will too.

Chapter Two · The Compliment That Crashed

My boy Marcus had been preparing for a job interview for weeks. His dream company, his dream role, the opportunity he’d been working toward for years. He was ready. Or so he thought.

I went with him for moral support. Waited in the lobby. Then he came out, and I could tell immediately something had gone wrong. Not from his face - he was smiling. From the interviewer’s face. The way she shook his hand a little too quickly. The polite but clipped “We’ll be in touch” that clearly meant we will not be in touch.

But Marcus? Marcus was beaming.

Here’s what I learned listening to his recap. When they asked about his leadership experience, he ended up talking about his Fantasy Football league. For like five minutes. When they asked about handling conflict, he told a story about arguing with a customer service rep at Best Buy - where he was clearly in the wrong. When they asked about his five-year goals, he said, and I quote, “I want to be happy, you know?” No specifics. Just vibes.

The man had bombed. But he didn’t know it, because the interviewer had been too polite to give him any real feedback. And now he was looking at me - his friend, his ride-or-die, the person who was supposed to keep it real with him - waiting for confirmation. “So? How do you think I did?”

This was my moment. This was where a real friend would say, “Hey man, can we talk? The Fantasy Football story probably wasn’t the right call.”

But what did I actually say?

“I think you came across as confident.”

Confident. The man talked about Fantasy Football in a job interview, and I told him he seemed confident.

A week later: rejection email. Marcus was blindsided. He called me, genuinely bewildered. “I don’t understand. I thought I crushed it. You even said I seemed confident.” And then he asked the question that still haunts me:

“Why didn’t you tell me the truth?”

I told myself I was being nice.I was actually being a coward.

That is chapter two of eighteen.

Get the Book
Inside the Book

A field manual, not a lecture

Four parts and eighteen chapters, built for use - not for the nightstand pile.

01

The REAL Method

A four-step framework for delivering hard truths with love - without turning honesty into brutality, or nice into a lie.

02

Your Sugar Score

A self-assessment that shows exactly where you sugarcoat, and routes you straight to the chapters that fix it.

03

Truth Bombs

Chapter-by-chapter truths to drop on yourself, plus reflection prompts that make them stick past the last page.

04

Conversation Scripts

Say-this-not-that scripts for work, marriage, and friendship - ready for the conversations you have been avoiding.

05

The 7-Day Sugar-Free Challenge

One week, one rep a day, to retrain the habit of telling the actual truth.

Say This, Not That

Three of the scripts, free

Copy them. Modify them. Practice them. Use them tonight. The book has the rest, for the conversations these three do not cover.

Setting a boundary with a friend

Don’t say Oh, I might be busy that day… let me check my calendar… I’ll get back to you.
Say this I appreciate you thinking of me, but I can’t commit to that. I’ve been overextending myself lately and I need to protect my time. I hope you understand.

Why it works: Clear no. Brief explanation. No fake excuses that require follow-up lies.

Addressing a problem with your partner

Don’t say It’s fine. No, really, it’s fine. Forget I said anything.
Say this I want to talk about something that’s been bothering me, and I need you to hear me out before responding. When it happened, I felt hurt. I’m not saying you did it on purpose, but I need you to know how it affected me.

Why it works: Uses “I” statements. Names specific behavior, not character.

Confronting someone who hurt you

Don’t say It’s whatever. I’m over it. Let’s just move on.
Say this I need to address something, even though it’s uncomfortable. What you said hurt me. I’m not looking for an apology unless you mean it - I just need you to know that it affected me. Can we talk about it?

Why it works: Names the hurt. Doesn’t demand a response. Opens space for genuine repair.

From the Book

Truth Bombs

01

The fear of being disliked is the gatekeeper of real connection. Every time you choose being liked over being known, you trade depth for surface.

02

Every time you sugarcoat, you are saying: I don’t trust you to handle the truth. Is that the message you want to send to the people you care about?

03

Sugarcoating doesn’t prevent pain. It postpones it and multiplies it. Truth is a debt - you can defer it, but interest accrues.

Get Your Copy

Out now, three ways

275 pages, 6×9, cream paper. Paperback for the backpack, hardcover for the shelf and the gift box, or the ebook in your hands in about ten seconds. Kindle is in Amazon’s queue behind them.

SugarCoat paperback, three-quarter view showing front cover and spine

Cover design in the tradition it argues against: the sugar, struck out.

Paperback275 pages · 6×9 · cream paper

$18.99

Buy on

HardcoverCase laminate first edition

$27.99

Buy on

Kindle ArrivingSubmitted to Amazon. Live within 72 hours.

$9.99

Buy on Kindle

Signed copies, direct from the author

Paperback, signed $20 + $5 shipping
Hardcover, signed $30 + $6.50 shipping

Inscribed however you want it, shipped USPS Media Mail anywhere in the US. Email Will with the format, the quantity, and where it goes.

Will "Mumbles" Simmons, author of SugarCoat
About the Author

Will “Mumbles” Simmons

A retired Marine Corps officer and F/A-18D Weapon Systems Officer, Will flew combat missions over Iraq and served as Air Officer for 2nd Battalion, 5th Marines in Ar Ramadi. He thought he knew what hard was.

On March 12, 2011, a back squat at Fort Benning ended with a pop he heard before he felt it. A burst fracture. A tumor on his L4 that nobody knew was there. Three days later, surgeons fused L3 to L5 and told him he might never walk unassisted again. The tumor turned out to be cancer. He earned his CrossFit Level 1 certification exactly one year later.

He spent the decades before that as a professional sugarcoater - the guy who told his friend he seemed confident. This book is what he learned on the other side of quitting that habit.

He lives in Tampa, Florida with his wife Rebekah and their family, where the truth is welcome at the dinner table every night.

Also by Will: THE EVENT: Opportunity in Adversity

The Launch

August 15, 2026 · Tampa

Book launch and signing at House of Members in downtown Tampa. Seven readers, one hundred books, and a room full of people practicing what the book preaches.

The Last Page

May you have the courage to be one of the few honest people in every room you enter.

May you deliver bad news fast enough that it never has time to grow. May you save somebody, sometime, with a sentence that costs you nothing more than fifteen seconds of nerve.